Meet the Team april
Learn from our experts
Partner
Mandhir
Chief Executive officer of a FTSE 100 equivalent company. Mandhir has over 30 years of experience across the energy sector, covering national, regional and global roles. He has lived and worked across the world, leading, restructuring and transforming large businesses and building diverse teams. He has also worked as a Senior external advisor to one of the leading global strategy consultancies as well as being a NED in the care sector.
He is an inclusive and collaborative leader who brings commercial and intellectual rigour, independence of thought, strategic clarity and humility. Further, he brings a unique blend of B2C, B2B and B2B2C experience, working in emerging and mature markets as well as expertise in managing a diverse portfolio of products and services.
Mandhir graduated from University in the UK with a PhD in Chemistry, he also has undertaken executive education programs at Stanford and Kellogg School of Management in the US. Mandhir lives in the Cotswolds where he enjoys walking, golf and exercises regularly to keep fit!
Partner
Ram
Ram has over 37 years of experience in marketing, P&L management, strategy, and sales. He is a senior advisor to one of the top management consultancies in the world and a board level advisor to global brands and businesses.
His last business role was as Global CMO and VP of Strategic Customers for a leading global brand in the automotive aftermarket and energy space. He has served in India, Asia Pacific region and UK and now divides his time between London, India and Singapore.
His key skills and areas of expertise are Strategic Marketing and Brand management, Strategic customer management, P&L leadership, Business Strategy, Strategic Partnerships and Sustainability leadership.
He has a unique blend of B2C, B2B and B2B2C experience, worked in emerging and mature market scenarios and has worked in national, regional, and global roles.
He is passionate about teaching, an avid reader and a permanent beginner at golf.
Partner
Omer
Omer has four decades of top management experience in a major multinational corporation.
His expertise lies in strategic customer relationship management, profit centre leadership, marketing, strategy, and transformation.
Widely respected for his dynamism and versatility, Omer consistently delivered breakthrough results and top-quartile performance across diverse geographies and multicultural settings, spanning Turkey to the Middle East, Russia, Ukraine, India, Europe, and Africa.
Throughout his career, he has demonstrated excellence in driving transformative change and creating long-term value for organizations while maintaining a people-centric management style.
His exceptional communication skills have enabled him to cultivate enduring relationships with internal and external stakeholders, significantly enhancing his contributions to the businesses he served.
Learn from our Associates
Associates
Sanjeev Kaul
STRATEGIC ACCOUNT MANAGEMENT | BUSINESS DEVELOPMENT | DISTRIBUTOR MANGEMENT
Former Chairman & Managing Director, Lubrizol India & VP India, Middle East and Africa Lubrizol Corporation, headquartered in Ohio US, is a leading Specialty Chemical unit of
Berkshire Hathaway Company.
Former Director B2B and OEM Business Development, Asia, BP Plc a UK based Global Oil Major Sanjeev, a qualified Engineering graduate spending 36 years in the Oil & Gas Industry.
A significant period of this time was spent leading Lubricant Businesses in B2B and B2C domain in Asia Pacific and South Asia. He subsequently led the Petroleum Additives Business for Lubrizol in IMEA while playing key role as member of Global Business Strategy Team.
A passionate Sales & Marketing Professional Sanjeev has led multi-cultural Business teams based out of various geographies in Asia carrying a deep understanding of
Consumer behaviors, Competitors and Markets.
With multiple Business Development and Business turn around assignments to credit, Sanjeev is a qualified Independent Director and helps Businesses and Consultants for Organic growth and Step Out Projects.
Associates
Parul Sikka
MARKETING STRATEGY | BRAND & PORTFOLIO MANAGEMENT | VALUE PROPOSITION DEVELOPMENT
A Seasoned marketing leader with 20+ years in leading MNCs in FMCG, B2B and B2B2C companies, working across India, Middle east and Asia Pacific markets. Parul is a commercial marketer with proven expertise in building business through marketing strategy, portfolio transformation, go-to-market design, and marketing effectiveness.
A customer centric marketer, Parul combines deep commercial acumen with strategic and creative capability, translating complex business challenges into pragmatic, high-impact business solutions whilst creating differentiated consumer, customer and channel offers across traditional and digital routes-to-market.
Parul has built a deep portfolio of experience of marketing strategy development in marketing leadership roles at Castrol and Shell including (i) the development and execution of multiyear growth strategies, new market entry frameworks, creation of step-out growth programs through category extensions beyond lubricants, and partnership-led ecosystem strategies (ii) portfolio management to access topline growth - lifecycle management, brand positioning and new product development, whilst
managing bottom-line and efficiency through leading portfolio optimisation and value engineering projects.
Associates
Charu Tripathi
MARKETING COMMUNICATIONS | INSIGHT GENERATION | DIGITAL MARKETING
A seasoned Strategic Marketing professional with over a decade of expertise spanning Specialty chemicals, renewables, FMCG and marketing technology sectors. Charu has held marketing & marketing communications leadership roles across IMEA and Asia with global corporates (dE Elite Concepts, Lubrizol Additives, Vestas, and Reckitt Benckiser). Renowned for leading marketing initiatives for B2B firms Charu excels in utilizing consumer/market insights to strategically position corporations, products, and brands for optimal impact within B2B sectors through omni-channel marketing. Charu has led strategic marketing campaigns across Europe, India, Middle East, Africa, and briefly South-East Asia and Australia spearheading digital marketing efforts, website design and executing innovative LinkedIn lead generation campaigns.
As a passionate marketing professional, Charu is a Member of ‘Women in Chemicals’ Co-founder of the ‘Women in Lubes and Greases’ initiative, championing gender diversity in the industry and founder of ‘The Marketing Blueprint,’ a platform dedicated to empowering aspiring marketers by simplifying and decoding complex marketing strategies.
Associates
Srikanth Visvanathan
MARKETING COMMUNICATIONS | INSIGHT GENERATION | DIGITAL MARKETING
Srikanth is a marketing leader and independent consultant with over 34 years of experience and a strong track record of driving growth and building brands across lubricants, consumer goods, and decorative paints.
He brings deep expertise across B2B, B2B2C, and B2C models, specialising in customer-centric growth strategies, commercial excellence, and capability building.
Having led diverse teams across Asia-Pacific and Globally, he combines strategic clarity with hands-on execution to deliver measurable business impact.